It’s only a name

Building on my previous blog ‘5 tips for building winning brands’  this blog focuses on one element of building great relationships with your employees, customers and other stakeholders – brand name.

The first element in any relationship is getting to know each other. If your business, product or service has a memorable name that connects with people you’ll find that so much easier.

A great brand name will help you position your business, products or services in the minds of your customers and reflect what you stand for. You’ll need to consider many things including how your brand name works in a logo, across different media and whether it will help in building stories to promote your business.

For a short guide, including useful tools to help develop, assess and evaluate potential names for your brand, product or service  call or contact David now. Improveon helps improve brand, team and personal performance.